Until 2019, a mobile app was the only reasonable solution to try out Augmented Reality. You had to develop it from the scratch, publish it on app markets, and pray for recognition of users. But the app development and publishing is a hell of a ride for someone who does…

As an MBA graduate, I know one thing for certain: if your marketing efforts don’t boost your sales, they are useless. They can produce WOW effect and “Oh my God!” effect, they can be positive for your brand awareness and brand loyalty. …

5 Key Findings Augmented Reality (AR) doesn’t make the information better, AR doesn’t change the information in any sense. AR enhances reality making the information more comprehensible and more accessible to recipients. AR doesn’t create illusions, on the contrary, it explains the reality in a crystal clear way. Tech giants, such as Facebook…

How Much Does AR Marketing Campaign Cost? What is the first thing your potential customer sees when he wakes up in the morning? No, please don’t tell me it’s his wife’s eyes. I bet that it’s the screen of his precious smartphone. And even today most marketers still try to…

I’ve recently realized that if the war in VR/AR/MR community starts one day, Mixed Reality will be its casus belli. VR/AR/MR community has controversial views on mixed reality. Actually, controversial can be a wrong word. “Opposite” looks like a more appropriate one. So what is mixed reality? What are mixed…

The best ideas are often the simplest. And this idea was no exception: with one augmented reality app we managed to provide seamless and personalized shopping experiences to thousands of customers. With over 430 stores and a product line including laptops, smartphones, and tablets, Allo is one Ukraine’s largest retailers…